Shawn (Yih-Hsiang) Cheng

Shawn (Yih-Hsiang) Cheng Profile Photo

Regional Director of North America, ICCA

As the Regional Director for North America at ICCA, Shawn is passionate about driving growth and fostering collaboration within the global meetings and events industry. ICCA has stood at the forefront of shaping the future of international association meetings since 1963, and he is honoured to be part of a team that champions innovation, sustainability, and advocacy on a global scale.

Over the years, he has had the privilege of strategizing, planning, and executing transformative events—from intimate gatherings to international conferences. My career has been built on an unwavering commitment to innovation, creative problem-solving, and a collaborative approach to ensure that every event exceeds expectations. Along the way, I've been fortunate to be recognized with honours such as "Planner of the Year" by Smart Meetings and a spot on the "40 Under 40" by Connect x BizBash.

284: EventProfs at IMEX Share Essential Tips on Managing Event F&B
284
Dec. 24, 2024

284: EventProfs at IMEX Share Essential Tips on Managing Event F&B

At IMEX America 2024, Tracy hit the show floor and stopped random event pros—some she knew, some she didn’t—to ask: What’s your best tip for managing food and beverage at events? Their answers? Pure gold! From the importance of low-sodium options to creative uses of lighting and signage, the insights from these 15+ event professionals are packed with inspiration to take your events to the next level. In under 20 minutes, learn how understanding cultural differences, incorporating local flavors, minimizing food waste, and even printing personalized cookies can transform your F&B strategy. You'll also hear about: 🌟 Ensuring everyone—from guests to crew—is well-fed and appreciated. 🌟 The power of detailed communication with chefs and venues. 🌟 Elevating guest experiences with allergen labeling, nutritional transparency, and creative touches. This episode is a must-listen for event professionals who want to wow their attendees and make F&B an unforgettable part of their events…
Guests: Zoe Moore , Jaclyn Bernstein , Gaspard Monge , Kevin Siegrist , Diane Howard , Sophia Lin Kanno , Joe Capone , Anna Williams , Shawn (Yih-Hsiang) Cheng , David T. Stevens , Thomas McKeown , Marsha Sharpe , Joanne Ireland , Emily Bell , Tammy Moore , Lynn Hochrine , Kate Jansen
Listen to the Episode