Business Episodes

If you think dietary needs are a niche—think again. Nearly 60% of Americans struggle with food-related restrictions, sensitivities, or ethics, and “making do” won’t cut it for your events. In a frank and eye-opening conversation, Tracy Stuckrath welcomes back author and food allergy advocate Amy Graves to unpack what it really means to serve the “hidden consumer”—from allergies and Alpha-gal to disabilities and ethical eaters. Learn why merely “accommodating” dietary needs is outdated, how ignoring inclusivity can cost events thousands, and how transparency and accessibility build trust (and loyalty). Discover real examples, tactical tips for event professionals, and why making every meal truly inclusive is about more than just a menu—it’s about belonging.