Amy Graves
Author
Amy Graves is the founder of Hidden Consumers Consulting, where she helps food and beverage companies connect with overlooked audiences who demand transparency and safety. After years of struggling with unrecognized food allergies and chronic illness, Amy turned her journey into a mission to educate, advocate, and transform the way businesses serve health-conscious buyers. She lives in California with her husband, where she continues to champion safer, more inclusive choices for consumers everywhere. To connect with Amy, visit her website at https://thehiddenconsumer.com/home
336
Nov. 24, 2025
336: Allergies, Sensitivities & Choice: Why Hidden Consumers Matter in Event F&B
If you think dietary needs are a niche—think again. Nearly 60% of Americans struggle with food-related restrictions, sensitivities, or ethics, and “making do” won’t cut it for your events. In a frank and eye-opening conversation, Tracy Stuckrath welcomes back author and food allergy advocate Amy Graves to unpack what it really means to serve the “hidden consumer”—from allergies and Alpha-gal to disabilities and ethical eaters. Learn why merely “accommodating” dietary needs is outdated, how ignoring inclusivity can cost events thousands, and how transparency and accessibility build trust (and loyalty). Discover real examples, tactical tips for event professionals, and why making every meal truly inclusive is about more than just a menu—it’s about belonging.
Guest: Amy Graves
258
July 18, 2024
258: Improving Accessibility and Accommodation: A Critical Look at the Food Service Industry
Tracy is joined by Amy Graves, owner of Hidden Consumer Consulting and author of the upcoming book The Hidden Consumer. Together, they explore the overlooked world of consumers with unrecognized allergies and disabilities, and the systemic barriers they face in the food service, food service accessibility, and events industry. Amy shares her deeply personal journey navigating life-threatening corn allergies and limited mobility, shedding light on how current food labeling, event planning, and hospitality practices still exclude millions of Americans. This episode tackles the realities of negotiating insufficient accommodations at hotels and conferences, the challenges of advocating for invisible needs, and the urgent need for sustainable, transparent solutions in food manufacturing. Tracy and Amy outline actionable strategies for meeting planners and…
Guest: Amy Graves