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April 16, 2024
🍹 In this episode, Tracy sits down with Marcos Salazar, CEO of the Adult Nonalcoholic Beverage Association (ANBA), to explore the booming growth of the adult non-alcoholic beverage market. From the evolving definitions of what makes a beverage "adult," to navigating regulations and the powerful cultural shift towards moderation and health, Marcos unpacks how this industry is far from a passing fad. They discuss the increasing demand for sophisticated, flavorful non-alcoholic alternatives and how venues, event planners, and hospitality leaders can turn this trend into opportunities for revenue and inclusion. Marcos shares insights into market data, membership benefits of ANBA, and the community-building power of events like the Mindful Drinking Fest. Whether you’re hosting a wedding or planning a major conference, you’ll hear practical takeaways for making adult non-alcoholic beverages part of every inclusive, memorable celebration. Tune in for data, best practices, and inspirati…