Erik Wolf
Founder & Executive Director; Worldwide Ambassador, World Food Travel Association
Erik Wolf is recognized as the founder of the modern food tourism industry and the World Food Travel Association. He is a highly-sought speaker, thought leader, strategist and consultant, in the US and abroad, on food and drink tourism issues, and is considered the go-to resource on food and beverage tourism for a wide variety of media outlets that include CNN, the BBC, the Wall Street Journal, Newsweek, NBC, Forbes, Click by Booking.com, PeterGreenberg.com, Huffington Post, the Australian Broadcasting Corporation and many more. He advises leading global brands such as World Travel Market, Absolut, American Express, Disney, Marriott and Royal Caribbean, and organizations such as UNESCO and UNWTO. His articles, research and books have been translated into dozens of languages.
Taste of Place: How to Use Event F&B to Celebrate Local Culture
What if your event menu was the most powerful branding tool your destination has?In this episode, Tracy is joined by Erik Wolf, Founder and Executive Director of the World Food Travel Association and the pioneer behind the global “Taste of Place” movement.We talk about why food and beverage…
104: Food & Beverage Tourism
Curious about the power of food tourism? In this episode, I sat down with Erik Wolfe from the World Food Travel Association to explore why food is more than what’s on your plate—it’s culture, connection, and community. We covered how food and beverage experiences can elevate your events, encourage …