Erik Wolf

What if your event menu was the most powerful branding tool your destination has?In this episode, Tracy is joined by Erik Wolf, Founder and Executive Director of the World Food Travel Association and the pioneer behind the global “Taste of Place” movement.We talk about why food and beverage should no longer be treated as a banquet line item—but as the way destinations, hotels, and convention centers express identity, protect culture, and drive measurable economic impact.Erik shares insights from the 2026 Taste of Place Report and explains how culinary heritage, terroir, ethical eating, and storytelling are reshaping tourism—and what that means for meetings and events.If you’re a:• Destination marketing organization trying to differentiate your city• Hotel or convention center leader looking to move beyond generic banquet menus• Event planner wanting your program to actually reflect where it’s hostedThis conversation will challenge how you think about menu des…

Curious about the power of food tourism? In this episode, I sat down with Erik Wolfe from the World Food Travel Association to explore why food is more than what’s on your plate—it’s culture, connection, and community. We covered how food and beverage experiences can elevate your events, encourage sustainability, and create authentic engagement for your guests. Whether you’re a meeting planner or a traveler, food is the key to unforgettable experiences and lasting impact. Check out the episode for tips to make your next meeting delicious and memorable!