Cameron Bridger

Have you ever wondered if the wine you serve at events can do more than just fill a glass? Tracy sits down with Sandy Bridger and Cameron Bridger, the passionate duo behind Raleigh’s DRINK shop, to reveal how wine selection can support sustainability, elevate guest experience, and drive meaningful community impact. The Bridgers break down how to balance technical food pairings with adventurous, story-worthy bottles, why small producers matter, and how event professionals can collaborate with beverage directors to go beyond the default wine list. Discover the pitfalls of high-alcohol, mass-produced wines at receptions, smart questions to ask about sourcing, and creative ways to include non-alcoholic options and support local. Step behind the wine wall and learn how a thoughtfully curated list brings people together—one memorable sip at a time.