Trevor Lui

Trevor has made a life and career surrounded by the sights and sounds of food and drink. Trevor is a past recipient of the Social Advocate Award by Restaurants Canada and was named to the Power 60: Inspiring Asian Canadians of Influence list. He is a two-time recipient of the MPI President’s Award and is an Inductee in the Canadian Meetings & Events Hall of Fame. He has spent parts of 3 decades producing thousands of event experiences as a producer and executive.

In 2018, Trevor shed his corporate job to fulfill his entrepreneurial dream, starting his own agency delivering premium client experiences. He has helped co-create and develop some of Toronto’s foremost food brands: Kanpai Snack Bar, Superfresh and FatBao.

His agency, The Highbell Hospitality Group, curates uniquely immersive culinary events and festivals that push the boundaries of innovation coupled with a growing list of clients that seek their services for curated food, drink, and lifestyle experiences; partnering with over 20 unique venues in the Greater Toronto Area.

Trevor is also co-founder of the agency Quell, representing food & drink talent with a focus on broadening BIPOC work and leadership and DEI consultation. In addition, Trevor is a frequent consultant, speaker & editorial contributor to industry publications and business forums as well as holding executive posts on boards in the global tourism and academia space.

Trevor is the current Board Chair of Destination Toronto, Canada’s largest tourism bureau. He is a sought-after promotional ambassador to numerous notable consumer brands and was a regular contributor to Cityline and currently on The Social. Trevor is the author of the award-winning Double Happiness Cookbook.