Marcos Salazar
CEO, Adult Non-Alcoholic Beverage Association
Hello! Marcos is a serial entrepreneur, community-builder, and business coach helping people make their greatest impact in the world. His first job was as a busboy where he fell in love with serving others and creating the conditions for people to have meaningful moments and amazing experiences. This has been the main thread throughout his career and is at the core of the two organizations he is currently building to change the way the world drinks, works, and does business. He now works at the intersection of social impact and consumer behavior, providing him with a unique window into insights and trends reshaping the future of work, business, and lifestyle.
238
April 16, 2024
238: Explore the Promising Growth Opportunities in the Non-Alcoholic Bev Market
🍹 In this episode, Tracy sits down with Marcos Salazar, CEO of the Adult Nonalcoholic Beverage Association (ANBA), to explore the booming growth of the adult non-alcoholic beverage market. From the evolving definitions of what makes a beverage "adult," to navigating regulations and the powerful cultural shift towards moderation and health, Marcos unpacks how this industry is far from a passing fad. They discuss the increasing demand for sophisticated, flavorful non-alcoholic alternatives and how venues, event planners, and hospitality leaders can turn this trend into opportunities for revenue and inclusion. Marcos shares insights into market data, membership benefits of ANBA, and the community-building power of events like the Mindful Drinking Fest. Whether you’re hosting a wedding or planning a major conference, you’ll hear practical takeaways for making adult non-alcoholic beverages part of every inclusive, memorable celebration. Tune in for data, best practices, and inspirati…
Guest: Marcos Salazar