Flora Munroe

In this episode, Tracy chats with Flora Munro, Head of Events, Scotland at 2B UK, live from the IMEX America show floor to explore how Scotland’s hospitality, food, and culture create unforgettable event experiences. From castle-sourced venison and hand-dived scallops cooked straight from the sea to whisky tastings (and a spirited debate about haggis and HP “brown” sauce), Flora shares how Scottish culinary traditions are being reimagined for modern meetings and incentives. They also discuss h...