David Allison
Founder & CEO, Valuegraphics Project, Human values keynote speaker
David Allison is the world’s leading authority on human values and the CEO of a global research firm, with two best-selling books and an international speaking career.
He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work.
As the founder of the Valuegraphics Project – the first global inventory of core human values – his team has transformed human values into measurable data and created an entirely new type of human-centric insights. He helps big brands like PayPal, Five Star School Supplies, the United Nations Foundation, and Google connect with people by honoring their values.
282
Dec. 10, 2024
282: Why Values Matter in Food & Beverage: A Revolutionary Approach
Tracy sits down with David Allison, founder of the Value Graphics Project and author, to delve into a revolutionary approach to food and beverage at events. David's extensive research, using a global dataset from one million surveys, debunks traditional demographics, highlighting shared human values instead. ✨ We discuss how understanding attendees' values like health, well-being, and social standing can transform event planning. For instance, at high-status events, prioritizing luxuries like aged champagne aligns perfectly with social standing values. 🍾 Furthermore, David’s innovative "valuegraphics" method replaces outdated demographics, using AI and social media to uncover attendees' core motivations. From his personal stories, like baking bread for others, to my childhood dream of being a crossing guard, we explore how our values shape our lives and decisions. 🚸 We also emphasize the challenge of diverse dietary needs at events and propose solutions, like personalized miniba…
Guest: David Allison