Cate Faulkner

Tracy is joined by Cate Faulkner and Jen Veralla of Zero Proof Collective to spotlight why elevated non-alcoholic (NA) beverages are a must-have at events. Together, they outline seven persuasive reasons—from inclusivity and guest safety to innovation and increased revenue—why NA drinks go far beyond sodas and water. The discussion covers the cultural shift in drinking habits, actionable ways to promote non alcoholic options, key challenges with venue implementation, and creative ideas for planners to integrate sophisticated NA cocktails that do not exclude anyone.This episode is essential listening for meeting planners, hospitality professionals, and venue managers seeking to foster more inclusive, mindful, and profitable event environments. Get practical insights, real-world stories, and pro tips for transforming your event beverage experience.

Join me as I celebrate the 200th episode of my Eating at a Meeting podcast with a special gathering of previous guests. In this milestone event — Holy Moly! 200 episodes — we will engage in a dynamic discussion on the current state of food and...

Jen Gilhoi and Cate Faulkner are the Co-Founders of the Zero Proof Collective in Minneapolis, MN. Sharing the lived experience of sobriety, they are purpose-driven and focused on reframing the “mocktail” experience so guests have plenty of elevated non-alcoholic (NA) options to enjoy, and bars, restaurants, hotels, and beverage companies can increase revenue with the new, fast-growing market.Through bi-monthly events, consulting, crafting, and serving elevated zero-proof cocktails, Jen and Cate are gathering business leaders to learn, collaborate and collectively communicate with clarity.Join Tracy, Jen, and Cate as they discuss how they are making #HERstory helping evolve culture so NA options are served everywhere with acceptance and inclusivity to valued customers and guests.