Ali Cox

Ali Cox is an agriculture and food ingredient marketing visionary and founder of
Noble West, an award-winning marketing consultancy that specializes in the entire agricultural
ecosystem. From fresh produce and nuts to dairy and agTech, Noble West works in all aspects
of agriculture.

As a fifth-generation farmer, Cox returned home to California’s Central Valley in 2007 with the
singular goal of making world-class marketing services available to the abundance of farmers
and growers in the area. A fierce advocate for farmers, Ali’s blend of a deep personal
connection to the land and business acumen has made her a highly sought after strategist by
her clients. With an eye on the future of farming and the climate crisis, Cox regularly consults
with her clients on upcycling, regenerative water use, and hydroponic & organic farming
practices.

Cox was a walk-on rower at the University of San Diego and went on to win a Silver Medal in
the 2004 Olympic Games in Athens. A Turlock native, she is a graduate of Turlock Senior High
School and University of San Diego where she majored in Communications and minored in
business. She happily purchased her childhood home where she resides with husband Tony
and their two sons.