191: Shattering Stigmas Around Not Drinking
Jen Gilhoi and Cate Faulkner are the Co-Founders of the Zero Proof Collective in Minneapolis, MN. Sharing the lived experience of sobriety, they are purpose-driven and focused on reframing the “mocktail” experience so guests have plenty of elevated non-alcoholic (NA) options to enjoy, and bars, restaurants, hotels, and beverage companies can increase revenue with the new, fast-growing market.
Through bi-monthly events, consulting, crafting, and serving elevated zero-proof cocktails, Jen and Cate are gathering business leaders to learn, collaborate and collectively communicate with clarity.
Join Tracy, Jen, and Cate as they discuss how they are making #HERstory helping evolve culture so NA options are served everywhere with acceptance and inclusivity to valued customers and guests.
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Cate Faulkner
Cofounder, Zero Proof Collective
NA (nonalcoholic) adult beverage consultant and innovation advocate | Passionate about supporting makers | Educating and advocating for NA beverage diversity and inclusivity on menus | Cofounder of Zero Proof Collective
Jen Veralla
Co-Founder
Event Strategist | TEDx Speaker | Nonalcoholic Industry Connector, Zero Proof Collective Cofounder
