191: Shattering Stigmas Around Not Drinking
Jen Gilhoi and Cate Faulkner are the Co-Founders of the Zero Proof Collective in Minneapolis, MN. Sharing the lived experience of sobriety, they are purpose-driven and focused on reframing the “mocktail” experience so guests have plenty of elevated non-alcoholic (NA) options to enjoy, and bars, restaurants, hotels, and beverage companies can increase revenue with the new, fast-growing market.
Through bi-monthly events, consulting, crafting, and serving elevated zero-proof cocktails, Jen and Cate are gathering business leaders to learn, collaborate and collectively communicate with clarity.
Join Tracy, Jen, and Cate as they discuss how they are making #HERstory helping evolve culture so NA options are served everywhere with acceptance and inclusivity to valued customers and guests.
Like what you heard? Subscribe to our newsletter for more episodes and insider content delivered right to your inbox!
