Rachel Martin

Rachel Martin is the co-founder and author of AFNA Wine Certified™, the world’s first professional certification dedicated to alcohol-free and non-alcoholic wine. The program educates beverage professionals across the supply chain—including suppliers, distributors, hospitality teams, and retailers—on quality standards, service, labeling, and how non-alcoholic wine fits into modern dining and meeting environments.

A second-generation wine producer with more than two decades of experience spanning vineyard development, winemaking, wholesale distribution, and hospitality, Rachel brings an end-to-end perspective to the AFNA wine category. Her work bridges production, service, and merchandising, helping professionals deliver higher levels of service while meeting evolving guest expectations.

She is also the founder and CEO of Oceano Wines, where her work developing premium non-alcoholic wines informs a broader focus on raising standards across hospitality programs—so guests who aren’t drinking alcohol have high-quality non-alcoholic wines to choose from.