Amy Graves

Amy Graves Profile Photo

Author

Amy Graves is the founder of Hidden Consumers Consulting, where she helps food and beverage companies connect with overlooked audiences who demand transparency and safety. After years of struggling with unrecognized food allergies and chronic illness, Amy turned her journey into a mission to educate, advocate, and transform the way businesses serve health-conscious buyers. She lives in California with her husband, where she continues to champion safer, more inclusive choices for consumers everywhere. To connect with Amy, visit her website at https://thehiddenconsumer.com/home

336: Allergies, Sensitivities & Choice: Why Hidden Consumers Matter in Event F&B
Nov. 24, 2025

336: Allergies, Sensitivities & Choice: Why Hidden Consumers Matter i…

If you think dietary needs are a niche—think again. Nearly 60% of Americans struggle with food-related restrictions, sensitivities, or ethics, and “making do” won’t cut it for your events. In a frank and eye-opening conversation, Tracy Stuckrath welcomes back author and food allergy advocate Amy Gr…

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258: Improving Accessibility and Accommodation: A Critical Look at the Food Service Industry
July 18, 2024

258: Improving Accessibility and Accommodation: A Critical Look at th…

Tracy is joined by Amy Graves, owner of Hidden Consumer Consulting and author of the upcoming book The Hidden Consumer. Together, they explore the overlooked world of consumers with unrecognized allergies and disabilities, and the systemic barriers they face in the food service, food service access…

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