357: Why Non-Alcoholic Wine Matters For Inclusive Event Experiences
Dry January always gets me thinking about how poorly the event industry still does when it comes to inclusive beverage experiences.
At one event where I was speaking about inclusive dining, everyone at the table was served sake at dinner that night. One guest quietly pulled me aside and said, “This is exactly what you were talking about.” He doesn’t drink. Neither do I. And in that moment, we were both left out of the toast.
The same thing happens when wine is part of the experience.
So the question becomes: what happens when a guest isn’t drinking alcohol?
This week on Eating at a Meeting Podcast LIVE, I’m joined by Rachel M., a second-generation wine producer and the co-founder and author of AFNA Wine Certified™—the world’s first professional certification dedicated to alcohol-free and non-alcoholic wine.
Rachel brings more than 20 years of experience spanning vineyard development, winemaking, distribution, hospitality, and education. She’s also the Founder & CEO of Oceano Wines | Oceano Zero and its luxury non-alcoholic line—showing that non-alcoholic wine can (and should) be treated with the same care, intention, and credibility as traditional wine.
We’re talking about what safe, sustainable, and inclusive beverage programs really look like in hotels, convention centers, restaurants, and even meetings and events—especially when alcohol isn’t a given.
We'll cover:
▶ Why non-alcoholic wine is often misunderstood or mis-served
▶ How labeling, alcohol transparency, and staff education directly impact guest safety
▶ What it looks like when NA wine is integrated into pairings, receptions, and banquet programs—without feeling like an afterthought
▶ Why this conversation isn’t about removing alcohol, but expanding choice, loyalty, and revenue
If you’re planning events, managing beverage programs, or serving guests during Dry January (and beyond), this conversation will change how you think about what’s in the glass.
Join us LIVE. Bring your questions. Share what you’re seeing in your own programs. Let’s raise the bar—without needing alcohol to do it.
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