285: Beyond the Bar


At IMEX America 2024, Tracy hit the show floor and stopped random event pros—some she knew, some she didn’t—to ask: What’s your best tip for managing food and beverage at events? Their answers? Pure gold!
From the importance of low-sodium options to creative uses of lighting and signage, the insights from these 15+ event professionals are packed with inspiration to take your events to the next level. In under 20 minutes, learn how understanding cultural differences, incorporating local flavors, minimizing food waste, and even printing personalized cookies can transform your F&B strategy.
You'll also hear about:
🌟 Ensuring everyone—from guests to crew—is well-fed and appreciated.
🌟 The power of detailed communication with chefs and venues.
🌟 Elevating guest experiences with allergen labeling, nutritional transparency, and creative touches.
This episode is a must-listen for event professionals who want to wow their attendees and make F&B an unforgettable part of their events. Whether you’re looking for practical advice or fresh ideas, you’ll find plenty to fuel your creativity (and your menu planning).
At IMEX America 2024, Tracy hit the show floor and stopped random event pros—some she knew, some she didn’t—to ask: What’s your best tip for managing food and beverage at events? Their answers? Pure gold!
From the importance of low-sodium options to creative uses of lighting and signage, the insights from these 15+ event professionals are packed with inspiration to take your events to the next level. In under 20 minutes, learn how understanding cultural differences, incorporating local flavors, minimizing food waste, and even printing personalized cookies can transform your F&B strategy.
You'll also hear about:
🌟 Ensuring everyone—from guests to crew—is well-fed and appreciated.
🌟 The power of detailed communication with chefs and venues.
🌟 Elevating guest experiences with allergen labeling, nutritional transparency, and creative touches.
This episode is a must-listen for event professionals who want to wow their attendees and make F&B an unforgettable part of their events. Whether you’re looking for practical advice or fresh ideas, you’ll find plenty to fuel your creativity (and your menu planning).
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Carl Radke
Reality TV, Entrepreneur, Film Producer, Investor
Carl has helped companies launch everything from products to digital technologies. His skill set is rooted in both his knowledge of the current product landscape as well as my ability to quickly establish influence + credibility, which is achieved through what every great salesperson has: effective, personal communication.

Alyssa May Hart
Global Sales Manager, Othr Agency
Alyssa's big dream: to continue to grow and evolve, meet new people, create new things and be challenged. Building and curating events allowed me the incredible opportunity to do just that, and now I empower a team of others to do the same.


David T. Stevens
Co-Founder, Olympian Meeting
As a Co-Founder of Olympian Meeting a Wellness Consulting firm for Events, Meetings, and Conferences, David helps clients create and execute impactful and memorable experiences that drive engagement, awareness, and revenue, while enhancing the well-being of attendees, speakers, sponsors, and staff. He leverages his 20+ years of experience in the corporate event industry, as well as his credentials as a Delos Certified Wellness in Events, a COVID-19 Compliance Officer (CCO), and a Pandemic Meeting and Event Designer (PMED), to deliver innovative and meaningful solutions that align with the goals, values, and vision of each client.